Factors affecting users’ satisfaction with online group buying: a social exchange theory approach
Faktorová analýza prevedená varimax rotačnou metódou. Modelovanie štrukturálnej rovnice. Analýza modelu, špecifikácia premenných a testovanie validity modelu (chí-kvadrát test).
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| Format: | Chapitre de livre |
| Langue: | anglais |
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