Postavenie nástroja Mystery Shopping v teórii kontrolovania
Mystery Shopping ako nástroj na zistenie kvality zákazníckeho servisu. História Mystery Shoppingu. Definovanie pojmov Mystery Shopping a Mystery Shopper. Princípy a zásady kvalitného Mystery Shoppingu. Vlastnosti Mystery Shoppera. Mystery Shopping na Slovensku. Prínosy Mystery Shoppingu.
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| Format: | Book Chapter |
| Language: | Slovak |
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