Strengthening Brand Awareness As a Determinant of Consumer Loyalty
V dnešnom konkurenčnom prostredí je povedomie o značke kľúčovým faktorom lojality spotrebiteľov, pretože zákazníci s väčšou pravdepodobnosťou opakovane nakupujú od značky, s ktorou sa emocionálne a kognitívne stotožňujú. Táto práca sa zaoberá hodnotením rôznych faktorov, ako sú nákupné skúsenosti, d...
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