Customer Strategies as a Tool of Loyalty
Teoretické východiská zákazníckej lojality a stratégia odmien a vzťahov so zákazníkmi v slovenských podnikoch. Marketingové aktivity a vplyv vzťahov a odmien na lojalitu zákazníkov. Výskumné ciele a metódy.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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