Importance-Performance Analysis in Customer Satisfaction Assessment
Identifikácia vplyvu maloobchodných atribútov na nákup potravín. Skúsenosti so segmentom dospelých zákazníkov počas ich procesu obstarávania potravín a následné odhalenie atribútov s najväčším vplyvom na celkovú spokojnosť a na uplatnenie analýzy významnej výkonnosti (IPA) pri posudzovaní komplexnej...
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| Format: | Book Chapter |
| Language: | English |
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