Customer Relationship Management as a Tool for Innovative Management
Vyhodnotenie aplikácie metód riadenia vzťahov so zákazníkmi v podnikoch. Definovanie základných pojmov a princípov riadenia vzťahov so zákazníkmi a výhody a nevýhody tejto metódy. Využitie systému riadenia vzťahov so zákazníkmi v praxi.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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