Do Service Quality and Social Media Marketing Improve Customer Retention in Hotels? Testing the Mediation Effect

Skúmanie vplyvu kvality služieb a marketingu sociálnych médií na udržanie si zákazníkov v hoteloch. Hodnotenie, ako spokojnosť zákazníkov, povedomie o značke a imidž značky sprostredkúvajú túto asociáciu. Testovanie hypotézy bolo urobené pomocou korelačnej a regresnej analýzy.

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Detalles Bibliográficos
Autor principal:	Cheraghalizadeh, Romina
Otros Autores:	Dědková, Jaroslava
Formato:	Capítulo de libro
Lenguaje:	inglés
Materias:	kvalita služieb marketing médiá sociálne spokojnosť zákazníkov hotelierstvo
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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